Elevate Your Institution's Profile

We help our clients communicate their offer to their target markets in the most effective way possible.

To do this, we “think backwards” – not just about the qualities of which our clients might rightly be most proud, but about those that matter most to those making the decision.  This will not always be the same thing.

As a first priority, we have to be clear about the target audience. Sometimes this will involve more than one decision-maker, and they may have differing priorities. So, parents choosing a school for their 13-year-old child may have different priorities from those of the child. Yet, the wishes of both can be critical to the final decision. So that school’s messaging needs to address both. Equally, an 18-year-old student choosing a university may still be strongly influenced by parental wishes. Here again, priorities may differ. Effective marketing will always be geared to the needs, wishes and priorities of the target market – those who make the decisions, and those who participate in that choice.

Decisions may also be directly affected by advice, opinion and feedback from other sources – teachers, siblings, social networks etc, and it will be important for the marketing message to reach them too.

Chelgate helps our Marketing and Communications clients identify their key audiences, and refine and target their messages to suit those audience needs.

Then we deliver those messages.

We offer our clients a range of professional marketing support services. These include: